TÉMA: Furniture industry to capture the market, we must seize the young consumers "heart"
Furniture industry to capture the market, we must seize the young consumers "heart" 17 feb 2017 04:12 #13610
<P>If you really want to the furniture industry for the current definition of a young group of consumer groups, then, "Pan 90 after" this title is more suitable for the current industry form. The so-called "Pan 90", Gu refers to the people born in 1990 to 1999, also known as 90 generation or pan generation. These people, part or career success, part or rely on their parents, have been married to buy a house conditions, then, buy furniture will be logical.</P>
<p>80 after the end of the cause of the furniture for the pursuit of different from 90, they are more inclined to quite satisfactory style. 80 or even 90 after relying on their parents to buy furniture, a lot of furniture to buy the views are from the parents, the same will prefer the domestic furniture style. So, this group of people really formed purchasing power. Therefore, the Guangdong furniture market positioning should seize such a small group of people, rather than the whole after 90. If you do not figure out this point, more consumer psychology analysis are futile, directed at 90 after the marketing offensive as "artillery hit mosquitoes", the effect is not so obvious.</p>
<p>Therefore, for furniture, for the young consumer groups after 90 aesthetic, to produce a unique personality, innovative and design sense of the cabinet products, will naturally attract the attention of these consumer groups, and now the market characteristics of the famous enterprises Not a few, furniture companies in the business philosophy, product design, brand building and so on more efforts to ride the market.</p>
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